Last updated January 01, 2020

Thank you for choosing to be part of our community at Miami Center for Dermatology, doing business as Longwill Derm and/or Dr. Longwill Skin Care (“Miami Center for Dermatology”, “we”, “us”, or “our”). We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about our policy, or our practices with regards to your personal information, please contact us at info@miamicenterfordermatology.com

When you visit one of our website(s) www.miamicenterfordermatology.com or www.drlongwillskincare.com, and use our services, you trust us with your personal information. We take your privacy very seriously. In this privacy policy, we seek to explain to you in the clearest way possible what information we collect, how we use it and what rights you have in relation to it. We hope you take some time to read through it carefully, as it is important. If there are any terms in this privacy policy that you do not agree with, please discontinue use of our Sites and our services.

This privacy policy applies to all information collected through our website (such as www.miamicenterfordermatology.com or www.drlongwillskincare.com), and/or any related services, sales, marketing or events (we refer to them collectively in this privacy policy as the "Services").

Please read this privacy policy carefully as it will help you make informed decisions about sharing your personal information with us.

TABLE OF CONTENTS

1.  WHAT INFORMATION DO WE COLLECT?
2. HOW DO WE USE YOUR INFORMATION?
3. WILL YOUR INFORMATION BE SHARED WITH ANYONE?
4. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
5. DO WE USE GOOGLE MAPS?
6. HOW LONG DO WE KEEP YOUR INFORMATION?
7. HOW DO WE KEEP YOUR INFORMATION SAFE?
8. DO WE COLLECT INFORMATION FROM MINORS?
9. WHAT ARE YOUR PRIVACY RIGHTS?
10. CONTROLS FOR DO-NOT-TRACK FEATURES
11. DO CALIFORNIA RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?
12. DO WE MAKE UPDATES TO THIS POLICY?
13. HOW CAN YOU CONTACT US ABOUT THIS POLICY?

1. WHAT INFORMATION DO WE COLLECT?

In Short:  We collect personal information that you provide to us such as name, address, contact information, passwords and security data, and payment information.

We collect personal information that you voluntarily provide to us when registering at the Services, expressing an interest in obtaining information about us or our products and services, when participating in activities on the Services (such as posting messages in our online forums or entering competitions, contests or giveaways) or otherwise contacting us.

The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make and the products and features you use. The personal information we collect can include the following:

Publicly Available Personal Information. We collect first name, maiden name, last name, and nickname; phone numbers; email addresses; social media; and other similar data.

Credentials. We collect passwords, password hints, and similar security information used for authentication and account access.

Payment Data. We collect data necessary to process your payment if you make purchases, such as your payment instrument number (such as a credit card number), and the security code associated with your payment instrument. All payment data is stored by Square. You may find their privacy policy link(s) here: https://squareup.com/us/en/legal/general/privacy.

All personal information that you provide to us must be true, complete and accurate, and you must notify us of any changes to such personal information.

Information automatically collected

In Short: Some information — such as IP address and/or browser and device characteristics — is collected automatically when you visit our Services.

We automatically collect certain information when you visit, use or navigate the Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services and other technical information. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes.

Like many businesses, we also collect information through cookies and similar technologies.

Online Identifiers. We collect devices; tools and protocols, such as IP addresses; cookie identifiers, or others such as the ones used for analytics and marketing; device's geolocation; and other similar data.

Information collected from other sources

In Short: We may collect limited data from public databases, marketing partners, and other outside sources.

We may obtain information about you from other sources, such as public databases, joint marketing partners, as well as from other third parties. Examples include social media profile information; marketing leads and search results and links, including paid listings. We will inform you about the source of information and the type of information we have collected about you within a reasonable period after obtaining the personal data, but at the latest within one month.

2. HOW DO WE USE YOUR INFORMATION?

In Short: We process your information for purposes based on legitimate business interests, the fulfillment of our contract with you, compliance with our legal obligations, and/or your consent.

We use personal information collected via our Services for a variety of business purposes. We process your personal information in reliance on our legitimate business interests, in order to perform a contract with you, with your consent, and/or for compliance with our legal obligations.

We use the information we collect or receive:

• To send you marketing and promotional communications. We and/or our third-party marketing partners may use the personal information for marketing purposes if in accordance with your preferences. You can opt out at any time.
• Fulfill and manage your orders. We may use your information to fulfill and manage your orders, payments, returns, and exchanges.
• Deliver targeted advertising to you. We may use your information to develop and display content and advertising tailored to your interests or location and to measure effectiveness.
• Request Feedback. We may use your information to request feedback and to contact you about your use of our Services.
• To deliver services to the user. We may use your information to provide you with requested service.
• To respond to user inquiries/offer support to users. We may use your information to respond to inquiries and resolve issues.
• For other Business Purposes. Such as data analysis, identifying usage trends, evaluating campaigns, and improving services. This may be aggregated and anonymized.

3. WILL YOUR INFORMATION BE SHARED WITH ANYONE?

In Short: We only share information with your consent, to comply with laws, to provide you with services, to protect your rights, or to fulfill business obligations.

We may process or share data based on:

• Consent: When you have given specific permission.
• Legitimate Interests: When necessary to achieve our business interests.
• Performance of a Contract: To fulfill a contract with you.
• Legal Obligations: To comply with laws or legal requests.
• Vital Interests: To protect safety or legal rights.

We may also share data:

• Vendors, Consultants and Other Third-Party Service Providers. Examples include: payment processing, email delivery, hosting, marketing, etc.
• Business Transfers. In merger or sale situations.
• Third-Party Advertisers. To serve ads via cookies or trackers.
• Other Users. If you post content in public areas of the Services.

4. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

In Short: We may use cookies and other tracking technologies to collect and store your information.

We may use cookies and similar technologies (like web beacons and pixels) to access or store information. Details are provided in our Cookie Policy.

5. DO WE USE GOOGLE MAPS?

In Short: Yes, we use Google Maps for the purpose of providing better service.

This website uses Google Maps APIs. Terms of Service: here. Google's Privacy Policy: link.

By using our Maps API Implementation, you agree to Google’s Terms. You allow us to obtain/cache your location. You may revoke your consent at any time.

6. HOW LONG DO WE KEEP YOUR INFORMATION?

In Short: We keep your information as long as necessary to fulfill purposes outlined in this policy unless otherwise required by law.

We will only retain personal information for as long as needed or required by law. When we no longer have a legitimate need, we will delete or anonymize the data.

7. HOW DO WE KEEP YOUR INFORMATION SAFE?

In Short: We aim to protect your personal information through a system of organizational and technical security measures.

We have implemented appropriate security measures, but cannot guarantee the internet is 100% secure. Transmission of personal information is at your own risk.

8. DO WE COLLECT INFORMATION FROM MINORS?

In Short: We do not knowingly collect data from or market to children under 18 years of age.

If we learn we have collected information from a child under 18, we will delete it. If you are aware of such data, contact us at jgonzalez@longwillderm.com.

9. WHAT ARE YOUR PRIVACY RIGHTS?

In Short: You may review, change, or terminate your account at any time.

If you are in the EEA and believe we are unlawfully processing your personal data, you have the right to complain: link.

You may email us at info@mcd.com.

If you would like to review or change your account information or terminate your account, you can:

■ Log into your account settings and update your user account.

We may retain some information for legal reasons or to prevent fraud.

Cookies and similar technologies: Most web browsers accept cookies by default. You can remove or reject them, which may affect features. Opt out of interest-based advertising.

Opting out of email marketing: Click the unsubscribe link in marketing emails or contact us to opt out. You may still receive service-related emails.

■ Contact us using the contact information provided.

10. CONTROLS FOR DO-NOT-TRACK FEATURES

Most browsers and mobile systems include a Do-Not-Track setting. We currently do not respond to DNT signals. If a standard emerges, we will update this policy.

11. DO CALIFORNIA RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?

In Short: Yes, if you are a resident of California, you are granted specific rights regarding access to your personal information.

Under California Civil Code Section 1798.83 (Shine The Light), residents may request and obtain info about personal data shared for direct marketing. Requests must be in writing.

If you are under 18 and a California resident, you may request removal of publicly posted data. Contact us and include your email and a statement confirming your residency.

12. DO WE MAKE UPDATES TO THIS POLICY?

In Short: Yes, we will update this policy as necessary to stay compliant with relevant laws.

We may update this privacy policy from time to time. The updated version will be indicated by an updated “Revised” date and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy policy, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy policy frequently to be informed of how we are protecting your information.

13. HOW CAN YOU CONTACT US ABOUT THIS POLICY?

If you have questions or comments about this policy, you may contact our Data Protection Officer (DPO), Jessica G, by email at jgonzalez@longwillderm.com, or by post to:

Miami Center for Dermatology
Jessica G
7700 SW 104 St
Miami, FL 33156
United States

HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

Based on the laws of some countries, you may have the right to request access to the personal information we collect from you, change that information, or delete it in some circumstances. To request to review, update, or delete your personal information, please submit a request form by clicking here. We will respond to your request within 30 days.